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Define headline phrase marketing8/7/2023 ![]() ![]() News headlines make important announcements about a company or its products. Since it doesn't directly state the key idea, it targets a reader's curiosity to discover what the article is about.Įxample: "Shoe company floats on in 2021" 3. Indirect headlineĪn indirect headline takes a subtle approach by hinting at the main point of an article. Readers know exactly what they are going to read or see when you use a direct headline.Įxample: "15 Puppy Pictures To Cheer You Up" 2. It usually involves facts in the article to summarize the overall idea. ![]() Direct headlineĪ direct headline clearly states the purpose of an article. Here is a list of 19 types of headlines you can use to capture the attention of readers: 1. Related: 25 Tips for Creating Ad Headlines 19 types of headlines Writers use headlines for news articles, blog posts, advertisements, social media posts and press releases. Because headlines are titles that appear before an article, they are often the deciding factor regarding whether a reader clicks on an article and, therefore, are most enticing when they're persuasive. Its purpose is to quickly capture the attention of readers. What is a headline?Ī headline is text above an article that summarizes its overall content. In this article, we explain what a headline is and provide a list of 19 types of headlines you can use to entice readers. Understanding different types of headlines can help you choose the right one to use. ![]() These brief statements can tell an audience how certain context applies to them and what they can expect to learn by reading a particular article. Strategic headlines can help media outlets or marketing companies attract readers to their articles or other content. ![]()
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